MORGAN PORTER, DIRECTOR OF DIGITAL MARKETING

A proven technology early adopter who is driven to consistently accelerate company growth and ROI, Morgan Porter cultivates and oversees the digital marketing strategy for Birchstone Residential.

She is passionate about discovering new technologies, studying consumer behavior and empowering market strategies with adaptable, generational-based approaches. Morgan is a 16-year veteran of the apartment industry and a respected expert in lead generation, multi-channel performance analysis, optimization strategy and audience segmentation.

Prior to joining Birchstone, Morgan served as Director of Digital Marketing for LMC, a leader in the development of luxury rental communities nationwide. She built and managed LMC’s unique digital presence and established the organization’s digital standards.

Morgan also has held marketing leadership roles at Stream Realty Partners, Lincoln Property Company and Southern Land Company. Her areas of expertise include omni-channel marketing strategies, multi-touch attribution modeling, social media marketing, quality assurance testing and data analysis.